Strategic Marketing in Facebook Ala HomeMade
The first step to a successful Facebook Advertising campaign is to sit down and think about what you want to accomplish. What are your goals?
Do you want to:
• Drive traffic to your website?
• Drive traffic to your Facebook profile or Fan Page?
• Acquire leads?
• Increase sales for a specific product or service?
• Generate awareness and increase exposure?
You may want to achieve all of these goals. However it’s important to be specific. This will help you create the most effective ad possible. It’ll also help you make the right decisions when establishing your budget and choosing your audience specifications. In short, you’ll get a higher return on investment.
One of the wonderful things about Facebook advertising is that you can be ultra specific. Facebook users provide Facebook, and their friends, with an abundance of information about themselves. We’re talking about their favorite books, interests, religion, political views, favorite quotes and so on. All of this information is gold to a potential advertiser.
When setting up your advertisement campaign you’ll be able to choose whom you want to see your advertisement by targeting specific demographic information. You can target by location, keywords, likes and interests, language, education, workplace, birth date, age, connections, friends, and relationship status.
So, for example, if you wanted to target all of the single women aged 25-35 in Texas, it’s an easy task.
It’s important to be specific about your audience when creating a Facebook Advertisement. It helps you produce specific copy for a highly targeted audience. For example, you could create an ad for single women, one for married women and one for divorced women. This specificity helps you boost click throughs and maximize your budget.
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The first step to a successful Facebook Advertising campaign is to sit down and think about what you want to accomplish. What are your goals?
Do you want to:
• Drive traffic to your website?
• Drive traffic to your Facebook profile or Fan Page?
• Acquire leads?
• Increase sales for a specific product or service?
• Generate awareness and increase exposure?
You may want to achieve all of these goals. However it’s important to be specific. This will help you create the most effective ad possible. It’ll also help you make the right decisions when establishing your budget and choosing your audience specifications. In short, you’ll get a higher return on investment.
One of the wonderful things about Facebook advertising is that you can be ultra specific. Facebook users provide Facebook, and their friends, with an abundance of information about themselves. We’re talking about their favorite books, interests, religion, political views, favorite quotes and so on. All of this information is gold to a potential advertiser.
When setting up your advertisement campaign you’ll be able to choose whom you want to see your advertisement by targeting specific demographic information. You can target by location, keywords, likes and interests, language, education, workplace, birth date, age, connections, friends, and relationship status.
So, for example, if you wanted to target all of the single women aged 25-35 in Texas, it’s an easy task.
It’s important to be specific about your audience when creating a Facebook Advertisement. It helps you produce specific copy for a highly targeted audience. For example, you could create an ad for single women, one for married women and one for divorced women. This specificity helps you boost click throughs and maximize your budget.
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